Introduction to InMobi
Founded in 2007, today InMobi has become a market leader in the mobile ad industry. It ranks 15th in the list of the World’s Most Innovative Companies in 2016. The company believes that advertising needs to inspire and promote personalized experiences. Therefore, it employs revolutionary promotional techniques to empower customers to discover new mobile apps. InMobi has created a state-of-the-art promotion and monetization platform called Miip. It enables advertisers, brands and developers reach their marketing goals. Every month, the platform delivers over 138 billion ad impressions, 2.6 of which turn into downloads. InMobi has established partnerships with such influential investors like Kleiner Perkins Caufield & Buyers, SoftBank and Sherpalo Ventures.
InMobi Company Stats
- Website: http://inmobi.com/
- Founded in 2007;
- Company size: 501- 1000 employees;
Social media accounts:
Information for Advertisers
Advertisers have numerous opportunities to facilitate installs and maximize user engagement by implementing Miip services. The platform is designed to select apps that are highly relevant for the target audience within a given discovery zone. It is important to note that discovery zones are created to deliver outstanding audio/visual experience that make users explore an app and learn more about its functions before downloading it. Therefore, users can make an informative decision to install an app. In such a way, InMobi delivers only quality downloads that increase engagement and retention.
The company provides professional tools for accurate targeting and campaign tracking. Besides, there are effective analytic instruments that enable advertisers identify potential rooms for improvement and make changes to their campaigns.
Information for Publishers (Developers)
Developers and publishers striving to maximize revenues and grow their business can do that by using Miip. The platform delivers excellent user experience, which translates into higher engagement rates. Miip offers interactive tools designed to attract customers’ attention: interstitials, native ads, banners and rewarded videos. All of them complement the app content and user experience, enabling potential customers to take action. Publishers can use social media, games, and entertainment portals as their monetization channels.
It is interesting to note that such prominent enterprises as Outfit 7, Lima Sky, PicCollage, Vasco Games, Fingersoft, 1Button and Mag Interactive collaborate with InMobi to facilitate sales and bring new customers in.
Contacts: Chulia St., OCBC Center, Singapore, 049513 Singapore (Headquarters).
InMobi has offices in 17 cities worldwide and it is still growing. That is why the company is on a lookout for talented people who are passionate about mobile and willing to thrive in a challenging, fast-paced environment. InMobi has eight departments, including Design, Finance &Legal, Technology, Strategy & Operations, Sales & Business Development, HR & Admin, Products and Marketing. The company also provides exciting opportunities for interns who may grow into valuable team members. Find out more at http://www.inmobi.com/company/careers/
Editor’s InMobi Review
Previously known as mKhoj, the company was founded in 2007 as an SMS-based search platform. However, it quickly switched to a mobile advertising model and changed the company name to InMobi. It allowed getting much-needed funding from Sherpalo ventures and Kleiner Perkins Caufield &Buyers.
Today, the company has become the largest independent mobile advertising network operating worldwide. InMobi has opened its offices in the US, UK, France, UAE, China, Malaysia, India, Australia and Japan. InMobi helps businesses expand their reach to 200+ countries by delivering 138 billion impressions and 2.6 billion downloads monthly. Thanks to the company’s global coverage and revolutionary monetization platform, hundreds of developers, advertisers and brands established their presence and increased sales.
Miip, InMobi’s ad mobile platform, is designed to enhance engagement and maximize brand awareness, whilst offering new opportunities for advertisers. It integrates the most effective targeting, analytical and reporting tools. By implementing them, advertisers can target their customers more accurately, monitor the performance of campaigns and also identify areas for improvement. It is worth noticing that Miip collects user reactions, which often come handy when designing a campaign.
App developers, publishers and media partners can also take advantage of Miip. The platform allows them to connect to advertisers and increase revenues by delivering non-intrusive user-friendly ads. It is possible to create banners and use rich media ads to attract customers and deliver unique experience. Developers should remember that it’s necessary to integrate InMobi’s SDK into their apps before launching a campaign. Note that there are several communication channels that can be used: games, news, social media and entertainment portals.
InMobi values its customers and partners, so it strives to deliver excellent customer support. Since the company operates worldwide, its representatives are available round-the-clock. So, regardless of the time zone, it’s possible to get instant assistance.
Overall, InMobi is a great partner for anyone trying to monetize or publicize products. The company is the biggest independent mobile advertising service that provides global coverage. So, it is extremely easy to reach target audiences located in different parts of the world. It is important to note that the company has all the necessary tools and expertise to help developers and advertisers reach their goals.