Introduction to Fyber
A preferred Facebook’s mediation partner, Fyber is one of the key players in the mobile advertising industry. It offers cross-platform solutions for smarter publicizing and monetization. Fyber’s platform brings advertisers and developers together for mutually beneficial partnerships. What’s more, the company offers expertise in many areas, including gaming, technology, news, utilities, etc. With offices in the US and Europe, Fyber offers global coverage. The company reaches half a billion of active users worldwide, who are willing to try new apps and promote their own whilst maximizing their revenues. It is interesting to note that the list of Fyber’s partners include Pixelberry Studios, Glu Mobile, DeNa, GREE, Kik and Smule.
Fyber Company Stats
- Website: http://www.fyber.com/
- Founded in 2009;
- Company size: over 290 employees;
Social Media accounts:
Information for Advertisers
Advertisers and ad agencies use Fyber to engage their audience at scale, whilst generating new leads and increasing brand awareness. Due to the newest tools and high customization capabilities, Fyber takes campaign creation to a new level of excellence. Advertisers have a variety of campaign types to choose from: videos, interstitials, performance and user acquisition ones. Since the company has a base of over 500 million active users, advertisers have countess capabilities in terms of maximizing visibility and getting new customers on the hook. In case of any difficulties or questions, partners can always reach knowledgeable account managers, who are ready to assist.
Information for Publishers (Developers)
Fyber offers powerful monetization solutions designed for publishers and developers willing to reap high revenues from their apps. Thanks to the Fyber’s advanced mediation service, it’s possible to connect directly and confidentially to the demand partners. Furthermore, the platform offers enhanced selling capabilities, i.e. DEAL ID or Open RTB to boost accessibility to one’s inventory. Professional publishers can also take advantage of state-of-the-art tools, like server-side demand management, UX controls, integrated analytics and reporting and video pre-caching.
Contacts: Johannisstraße 20 Berlin, Berlin, 10117, Germany.
Email: [email protected]
Fyber has offices in Europe and the US where it brings talents from all around the world. The company has three departments, Technology, Business and Operations, so it is possible to join a team in accordance with one’s skills and interests. Among Fyber’s values are accountability, excellence, team spirit, passion, courage and pragmatism. To become a perfect fit, one should be energetic, responsible and willing to grow. Check http://www.fyber.com/careers.html for more information.
Editor’s Fyber Review
Fyber was founded in 2009 in Germany as a mobile ad company. However, in just a couple of years, it has become one of the leaders on the global marketing arena. At its offices in Berlin and San Francisco, Fyber employs over 290 employees from 40 countries. The company is still expanding and constantly looking for new talents.
Today Fyber is one of the preferred mediation partners for Facebook. It is not surprising since it has about half a billion of monthly users and ensures global reach. Fyber has established thousands of prominent partnerships with influential enterprises, like GREE, PikPok, Kongregate, DeNa, Outfit 7, Alawar, etc. It is worth noticing that the company relies on long-term relationships in order to build a global app economy.
For media agencies, app developers and ad networks, Fyber provides smart monetization solutions. By implementing its advanced analytics, it’s possible to identify customers who are most likely to buy an app and hence optimize campaigns accordingly. For example, when targeting users by their background and location, developers can optimize their campaigns by changing languages. To learn more about monetization and targeting opportunities, one can look through compelling case studies available at the website.
For advertisers, Fyber offers attractive promotional capabilities. Ad agencies are enabled to create various types of engaging campaigns, from videos to interstitials. Since the platform has over 500 million monthly active users, it facilitates contacts between publishers and advertisers, allowing all parties reach ambitious goals. It is important to note that Fyber has several pricing models at place: CVP, CPI and CPC, so advertisers can choose the right one.
Fyber is known for its top quality customer support. Knowledgeable representatives can guide partners through the whole process of building and monitoring their campaigns. Besides, they may help identify new potential customers for this or that app.
Overall, Fyber is a good choice for developers and advertisers trying to reach the global audience and boost revenues. The platform provides advanced mediation service, which helps establish fruitful partnerships. Besides, the company continuously invests in technologies. Hence, it has top-of-the-line tools for creating, testing, monitoring and tweaking ad campaigns. Fyber’s account managers are always ready to assist customers and provide them with the needed information.